The Mayor of Test Valley, Cllr Pat West opened Fusion - a ladies' dress shop - at 97 High St, Andover.
The joint owners are Jill Ricketts and Ying Bunch.
"I greatly welcome this new shop. The unit had been occupied by a bookie, and with a quality ladies fashion retailer now trading there,this is a sign that Andover is moving upmarket and offering a broader retailing experience. I hope this will hel,p encourage people who live in and around Andover to shop in the town, rather than go further afield to Winchester and Salisbury."