To Andrew Lloyd-Webber's theme, "Take that look off your face!" more than a million people are expected to see the Conservatives' cinema advertisement by 5th May.
Featuring the famous Blair smirk, and just a few of his many broken promises, the ad was released today by Conservative Co-Chairman Dr Liam Fox:
"In 1997, in the bright new dawn of Cool Britannia, Britain elected a new Prime Minister. A New Labour Prime Minister who was to be whiter than white, who was more honest than other politicians, who would deliver on his promises. He told us 'I only know what I believe' and that 'I can only tell the truth'. The song was 'Things can only get better'.Dr Fox said:
"But then came the reality, the disillusionment, and the lack of trust. Record violent crime. Record hospital acquired infections. Higher taxes. The dodgy dossiers. Immigration chaos."
"Things have not got better. Tony Blair didn't turn out to be what he promised. He turned out to be our first karaoke Prime Minister, always desperate to perform, singing whatever tune his audience wanted to hear. But it was only words. Watch the advert:
"Now no one believes a word he says. Not even his new best buddy, his New Labour- New Marriage partner Gordon Brown. After eight years of broken promises he says 'we are only half way through the job we started in 1997. Not good enough. Labour say they want to build on the foundations they have laid. Eight years to lay the foundations? Even the Scottish Parliament was quicker than that.
"Tony Blair says it's time to move on. He means let's not examine Labour's record. Sorry Mr. Blair, Tony. It is time for you to be held to account."
Broadband (streaming) (Windows Media Format)
Click the link for The Choice in 2005 - Blair's broken promises and Conservative commitments to action: