The Charities Aid Foundation held a reception at the House of Commons to promote the UK's first Giving Tuesday on December 2nd.
"This event was started in the United States two years' ago to encourage the public and businesses to do something charitable on the Tuesday after Thanksgiving, which is the national holiday celebrated in the U.S.
Some £6 million was raised in on-line donations in 2012, a 50% increase compared with the Tuesday after Thanksgiving the previous year. John Low, the Chief Executive of CAF, said the event was 'an antidote to consumerism' in the run up to Christmas. He urged MPs to take part in 'an unselfie' to promote giving on Tuesday December 2nd."
Sir George, who is a CAF subscriber, said he would encourage constituents to take part in the event according to their means.
Notice from CAF
#GivingTuesday takes place for the first time in the UK on the 2 December and is gathering momentum with nearly 500 businesses and charities joining the other 10,000 partner organisations in the global movement.
The campaign in the UK is being led by the Charities Aid Foundation (CAF), working closely with software provider Blackbaud. There are 42 founding partners including Facebook, Argos, Homebase, Glamour, Thomson Reuters, PwC, Cancer Research UK, the RSPCA, Breast Cancer Care, Marie Curie Cancer Care, the RNIB, the NSPCC, The Cabinet Office, the National Union of Students and JustGiving.
#GivingTuesday comes directly after the big shopping days of Black Friday and Cyber Monday and asks people and organisations to do one simple charitable act on the day in the run up to Christmas. While Black Friday and Cyber Monday are good for the economy and great for getting deals, #GivingTuesday is the chance to give something back.
The campaign was launched in the US in 2012 and has become a global movement with Canada, Mexico, Israel, Australia, Singapore and Latin America all getting on board in 2013. Last year #GivingTuesday received support from the White House, actor Kevin Bacon and model Heidi Klum and charities saw a huge spike in donations on the day.
Partner organisations are encouraged to take the campaign and do something of their own with it. For example, an ice cream parlour in Baltimore created its very own #GivingTuesday ice cream and gave the proceeds made from sales to a local charity.
Hannah Terrey, Head of Policy and Campaigns at the Charities Aid Foundation said:
“It is fantastic to see so much enthusiasm for the #GivingTuesday movement from people across the country including some brilliant charities and businesses.”
“We are delighted by the support we have received so far and want to encourage as many businesses, charities and individuals to take up #GivingTuesday and really run with it. We are already hearing so many creative and inspiring ideas and hope we can get the whole nation thinking about charity at the start of the festive season.”
More information can be found on the #GivingTuesday website including a full list of partners. To find out more email email@example.com or follow the campaign on Twitter.